Steven King doesn’t exactly need to do much to raise his profile – the horror king has sold hundreds of millions of copies of his back catalogue – but his latest publicity stunt is sure to secure him a few new fans. The writer has revealed the opening lines of his new short story, Morality, on the naked form of Israeli supermodel Bar Refaeli!

The picture graces the cover of Esquire magazine where the words are painted directly onto her body in a variety of fonts. The concept is to celebrate the magazine’s special Story of our Times edition and Mortality is a tale of a financially struggling couple.

If this is how the short story is being supported, I can’t wait to see what they pull out the box for his next novel – Under the Dome – to be published at the end of this year!