Dare Comics has taken an interesting advertorial step, the comic book publisher has put the world’s first perpetual ad up on eBay. The ad will be a full-page interactive spread ion all of Dare’s current and future online publications, has the potential to run forever and the buyer can change it’s content up to 12 times a year.

With a starting bid of £10,001 this could be a lucrative deal for the publishers, but an ad offering so much security for such a small amount of money could potentially prove to be a bargain for the investor too. Shame no one has bid yet. But the listing doesn’t end until July 12 so you never know. Either way, it’s a good way for the publishers to do a little advertising of their own.