Dare Comics takes an ad gamble

Dare Comics has taken an interesting advertorial step, the comic book publisher has put the world’s first perpetual ad up on eBay. The ad will be a full-page interactive spread ion all of Dare’s current and future online publications, has the potential to run forever and the buyer can change it’s content up to 12 times a year.

With a starting bid of £10,001 this could be a lucrative deal for the publishers, but an ad offering so much security for such a small amount of money could potentially prove to be a bargain for the investor too. Shame no one has bid yet. But the listing doesn’t end until July 12 so you never know. Either way, it’s a good way for the publishers to do a little advertising of their own.

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