Why is self promotion more fun when it’s not for yourself?

Overwork seems endemic at the moment, and I find myself scrabbling around trying to get word in edgeways, but in some ways it’s not the worst thing. A little stress is a good thing they say, keeps you motivated and what have you. And hey, you’ve just gotta believe that if you work hard enough, good things will come from it, don’t you?

And to some extent good things are coming. Ink has had some pretty exciting news and is making some progress, which makes me all happy and warm inside.

I haven’t had so much in the news department, but I have been forcing myself to get stuck into a series of short stories – which was a bit of a struggle in the aftermath of the ‘Oh god the novel is kind of finished what the hell will I do? What’s the point? It’s all awful anyway, wah.’ period.

Ink’s news has set me thinking about self promotion and stuff though. For some reason it always seems easier to focus energy on getting someone else where they want to be. Like, there’s an opportunity for a New York trip that could (big could) be beneficial to his career, so I’m like ‘hell yeah, lets book tickets’ without so much as a second thought.

However, when a much smaller thing comes up that could possibly be useful for me, I think up a million excuses for not doing it.

It seems so silly, but then, it’s not exactly something isolated to things like this. I find it’s always easier to complain on someone else’s behalf or that you can buy embarrassing chemist goods without the slightest blush if you really are buying them for a friend.

I guess that’s one of the reasons agents are awesome – while self promotion is invaluable, it’s always going to help to have someone pushing you into it. Especially if they don’t give a shit for all of your kicking and screaming and excuses!

4 thoughts on “Why is self promotion more fun when it’s not for yourself?

  1. I completely agree with you on this. Not long ago I found myself in the company of journos and pr people for an extended period of time. None of them ever miss an opportunity for promotion of any kind. They forced (actually stood in my office and watched while I dialled and made phone calls) me into a number of self-promotion activities. In the short term, I’m grateful for their confidence in me. In the long term, I’ve become a bit more ‘bolshy’ as a self-promoter!


    • Wow, that’s amazing – I can imagine it must have been pretty terrifying at the time, but it sounds like it it was worth it. How great that you thinks it’s had positive lasting effects, well done for getting over the fear and doing it!


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