Most days, I sit down and I write copy for one client or another. Sometimes it’s interesting, sometimes it’s incredibly dry and other times it’s frustratingly vague, but all client work has something in common – a very clear objective and a defined finish line to cross. The work is done when it meets the criteria agreed in the brief and the client is happy with it. So far, so satisfying.

And then, later on in the day, I’m likely to be sitting down for a second time and writing something that just doesn’t have the same kind of clear cut boundaries. I’ll be switching to the fiction part of the day and unless it’s a commissioned story or I’m writing for a themed event, THERE ARE NO RULES. The only objectives are the ones I made myself and the client is, well, anyone I can persuade to read the results. So far, so woolly!

There’s something very freeing about knowing you can write about absolutely anything you want, but it can also be kind of unnerving. Especially if you get stuck thinking that every piece of writing should have a specific end point and a worth measured by a client or reader’s satisfaction.

Once you start putting on that kind of pressure, you can end up feeling as though writing your own stuff is the very opposite of freeing.

In fact, it’s almost paralysing, because to be honest, not everything you write should be seen be someone else. Sometimes, you should be writing just to try something out, to get a random idea out your head or even to fail so that you can get it right next time.

Think of that writing you do that might not end up in a novel or as its own, perfectly formed short story as just another page in your artist’s sketchbook. Just like painters, everything you do has merit, even if the result is nothing you’d want to hang on the wall. Let yourself write without a goal and just when you’re doodling and scribbling away at something just for the fun of it, there’s a good chance you’ll hit on an idea you want to take forward after all.