Maxim ain’t printing anymore

Well my day has been brightened by the news that Maxim will no longer be running a print edition in the UK. It might not have been the worst of the lad mags, but it was a popular one, and I have my fingers crossed some of the other trash-pushing culprits will follow suit (ladies trashy mags included here).

The mag is going online instead, which doesn’t bother me so much – you can find pretty much anything you want online after all. But the news goes to show that appetite is shifting away from the brash bawdiness of lads mags – I just hope it isn’t too much of an indicator of things to come across the print media board…